Transparency and Accountability in Marketing

Required reading:- “What Blockchain Could Mean for Marketing” https://hbr.org/2018/05/what-blockchain-could-mean-for-marketing. A Clearer Picture http://c2claritymedia.com/wp-content/uploads/accountability-transparency-in-media-today.pdf. Competitive Info: Digital Ad Fraud To Hit $22B By 2020 http://www.insideradio.com/free/competitive-info-digital-ad-fraud-to-hit-b-by/article_6d3c6608-a815-11e7-9e40-bbd2e6133207.html. Are You Ready to Meet Customer Expectations in 2018? http://fieldservicenews.com/ready-meet-customer-expectations-2018/ Suggested Text (s): Blockchain Loyalty: Disrupting Loyalty and Reinventing Marketing Using Cryptocurrencies. Paperback – July 7, 2018 – ISBN 978-0-6483535-2-2 Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century Paperback – June 5, 2018 – ISBN 978-1-68261-619-2