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The Ubiquity of Digital Technology

1. The Outline is ready and the topics of each paragraph. 2. On the 3rd page, you will find the outline and needs to be 800 to 1000 if is possible.  The ubiquity of digital technology in modern life has more positive than negative effects. The positive impact of social media is to increase the spread of awareness, encourage people to share stories, and bring reform to a broken society. It provides a platform to communicate events happening around the world and bring people together from one corner of the world to another. Social media is a huge platform for marketing business due to the high volume of people searching online every day throughout Facebook, Twitter, Instagram, etc. However, it’s becoming more popular than other marketing strategies as those programs support businesses in its growth because 90% of markets claim that social media increased their brand visibility. “More than 3 Billion people are browsing social media content, thus open an infinite opportunity for brands and businesses to promote product and services” (Bhrat, 2018). Social media marketing has a positive effect on the business as it offers an opportunity for people to find the company on social media easily. Example:  1. Social media helps in understanding the audience. 2. Higher conversion rates.  3. Cost-effective. 4. More inbound traffic. The goal of social media marketing is to create content that promotes companies and improves customer reach by sharing with your social network. Social media marketing helps companies get feedback directly from customers (and potential customers too), and the company looks more approachable. As of January 2018, “there are 4.02 billion internet users around the globe — that’s 53% of the world’s total population. Active social media users make up 3.2 billion, or 42% of the population” (Shaw, 2018). With the help of interactive social networks, customers can ask questions, complaints, and listen which help a company increase brand awareness and target more audience.

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