Consider your own company or one that you know well. What are the strategically relevant factors for the industry and your company within this macro-environment? What strategic moves are rivals likely to make and why? What factors are driving changes in this industry and why? Keeping in mind the role that interpreting environmental factors will play in analyzing a case, what do you see as the most important external data you would want this organization to have in any strategic planning process, and why? How does this discussion board relate to our coursework this week?