Section 3. Organizational analysis (5+ full content pages) A. Basic description of the company. Include in your discussion the following: 1. The company’s mission. How has the mission evolved over time? 2. Characteristics of the company – leadership, culture, size in sales, number of employees, total assets, geographical locations, age. 3. The company’s pattern of past objectives and strategies. How successful has the company been with its chosen strategies? 4. The company’s improvement/change initiatives (e.g. Six Sigma, SQM, TQM, Lean Manufacturing, JIT, Process Reengineering, High Performance Work Teams, Assessment using Malcolm Baldrige National Quality Award Criteria, ISO 9000, ISO 14000, Benchmarking, Balanced Scorecard, etc) What are firm’s previous & current impact/success of improvement initiatives? How do these improvement initiatives align with the strategic leadership or the firm.