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Marketing Analysis

PedalSpark is about to introduce a cheaper, entry-level electric bike, which it was expected to appeal to a broader customer base. Pretend you are Mark (CMO). You must write a 1,250-word report to PedalSpark’s CEO with your recommendations on how to move forward. Task 1: Assess the PedalSpark’s current business situation and Gideon’s (sales manager) proposition to sell the company’s new bike model on Amazon. Should PedalSpark start selling on Amazon? Yes or No? Justify your answer. Task 2: Provide recommendations at the strategic and tactical levels that are consistent with your decision. You must make use of all elements of the marketing mix.

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