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Competitive Strategy

Develop a Competitive Strategy
you will focus on analyzing your company’s performance and developing strategies for your products in the different market segments in CAPSIM.
 Use this week’s course readings and supplemental readings to define SWOT and Porter’s 5 Forces.
 Analyze your company in the simulation (use the financial measures, and all other analysis tools available, such as the Balanced Scorecard) to identify three items in each of the four SWOT categories. Then, review your company in CAPSIM relative to the other five companies in the simulation to determine if you can identify each of Porter’s 5-Forces.
 Choose one of Porter’s generic strategies for at least one of your company’s products in the simulation, although you will find it useful to set a strategy for your products in each of the segments.
Length: 4 pages not, including title page and references
Resources: Supplement your course readings with a minimum of two additional scholarly article. You have learned to search for, and use, scholarly articles throughout the program. .
Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

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